Discussion and Analysis on the opportunities and c

Discussion and analysis of opportunities and challenges faced by offset printing press

the printing industry has the dual attributes of cultural industry and processing industry. It is one of the main carriers of the cultural industry and one of the core parts of the cultural industry encouraged by the revitalization plan of the cultural industry. Printing equipment is an important equipment industry of the printing industry. Digital, intelligent, high-speed and multi-functional printing machinery belongs to high-end manufacturing equipment, and is an important field for the country to cultivate and develop strategic emerging industries

as a printing equipment accounting for about 80% of the output value of China's printing industry, how to develop offset press under the new situation? It has attracted the attention of the country, industry and industry. In the first year of the 12th Five Year Plan, the Ministry of industry and information technology officially announced the 12th Five Year Plan for the development of printing machinery industry. Offset press has been listed in the first place of high-end printing machinery. Among the four common and key technologies that the 12th Five year plan focuses on, two are key technologies specifically and mainly for the development of offset press. Offset press development is facing new opportunities and challenges

new opportunities

1 The state and policies awesome

the state has promulgated the "revitalization plan for cultural industry" and offset printing press has been listed as an important product of national cultivation and development strategic emerging industries, ushering in an unprecedented opportunity for the development of offset printing press. On August 11, 2011, the Ministry of Commerce, the Ministry of foreign affairs, the national development and Reform Commission, the Ministry of science and technology, the Ministry of industry and information technology, the Ministry of finance Jointly issued by 11 departments including the people's Bank of China The opinions on promoting the sustainable and healthy development of the export of mechanical and electrical products during the 12th Five Year Plan period, for the first time, lists printing machinery as one of the key export industries of China's mechanical and electrical products. The state will strengthen the export guidance of key industries, formulate policies and measures for classified guidance, and speed up the cultivation of new advantages with technology, brand, quality and service as the core competitiveness. Undoubtedly, it will provide new impetus for the rapid development and export of China's printing machinery.

2. The rapid development of the printing industry has provided strong support for the development of offset printing machines

therefore, China is mainly using ABS (styrene butadiene acrylonitrile polymer) and hips (impact resistant polystyrene) materials. It has become a major printing country in the world, with more than 100000 printing enterprises and more than 3.8 million employees. During the Eleventh Five Year Plan period, the total output value of China's printing industry increased by 17.8% month on month, 2.3 times that of the end of the tenth five year plan, ranking third in the world. According to the 12th Five Year Plan of China's printing industry announced by the General Administration of publishing, by the end of the 12th Five Year Plan, the total output value of the printing industry will exceed 1100 billion yuan. People will manually sort low-efficiency coins, become the world's second largest printing country and the world's printing center, and become a world printing power by 2020. The rapid development of printing industry has provided strong support and great development space for the development of printing machinery, especially offset printing machines

3. The development of digital technology has provided important opportunities for the rapid development of offset printing machines

the digital technology, network technology and computer technology developed in the 1990s have provided new opportunities for the development of printing machines, especially offset printing machines. For example, the development of shaftless transmission technology provides new technologies and opportunities for printing machines, especially web printing machines, to rapidly improve the quality and level. Many printing equipment manufacturers in China have seized this opportunity, such as web offset press, web flexo press, web gravure press. By seizing and using this technology, they have rapidly improved the quality and level, and made a big step forward for our web printing press. However, the sheet fed printing machine also uses less shaftless transmission and servo technology to transform and improve the level and quality. The digital development of digital offset press and traditional offset press is one of the basic directions of offset press development. We should make full use of digital technology and vigorously develop and improve the level and quality of offset printing machines

4. The post financial crisis has provided an opportunity for the development of offset printing machines

after the outbreak of the international financial crisis, the slow economic recovery of developed countries, the debt crisis and credit rating downgrade of the United States and the debt crisis of some European countries have deepened the uncertainty of economic recovery, slowed down the economic recovery rate of developed countries, the printing industry of some countries fell into recession, the printing equipment operation was difficult, and the desire for foreign technology and capital cooperation increased, This provides an opportunity for the development of printing machinery in China, especially offset printing machines. The post financial crisis has not only provided an opportunity for the development of offset printing machines, but also provided an excellent opportunity for China's printing machinery, especially offset printing machines, to go abroad and expand its international market share. In recent years, the export of printing equipment in China has increased rapidly. Assuming that the machine is in standby mode, the change-over switch should be turned to the loading gear. This is proved by the assumption that the change-over switch is turned to the fast reverse gear and the electromagnetic directional valve is constantly energized, which will affect the application life of the device

new challenges

opportunities and challenges always coexist. For China's printing machinery, especially offset printing machines, there are still many challenges

1. The basic idea of the development of foreign famous printing equipment manufacturers is to rely on the entry of science and technology, improve the ability of independent innovation, constantly develop innovative technologies with their own characteristics and independent intellectual property rights, and improve their popularity and expand market share with new technologies, high quality and high-quality services. A few enterprises in China have adopted the same development ideas and continuously improved themselves, and achieved obvious results. However, many printing equipment manufacturers in China always want to invest less and produce more. Especially for the improvement of independent innovation ability, it is always important to say and secondary to do. They are reluctant to spend money. They always want to follow others and copy new technologies

2. Talent challenge

at present, enterprises generally lack high-quality, strong minded technicians, managers and skilled, responsible, hardworking industrial teams. Our poor educational methods and training measures have seriously affected the improvement of the level and quality of printing equipment

3. The challenge of scientific research investment and innovation system

the scientific research investment of China's printing equipment enterprises is generally less than 4%, which is far lower than the 8% investment of German printing equipment enterprises. In addition, China's national total tension machine of printing equipment plays a very important role in the leather industry, and the output value is not as good as that of a large enterprise. It is conceivable that the scientific research funds are insufficient. Our scientific research is often carried out by ourselves. Basically, there is no alliance, and our strength is weak, so it is difficult to become a climate. Therefore, it is imperative to develop the joint research and development of domestic learning and research and the joint research and development of common topics of different enterprises, and to increase national support. If there is no breakthrough in the scientific research and innovation system, the dream of a powerful printing equipment country will not come true

4. Funding challenges

narrow financing channels, insufficient development funds, unable to increase investment in science and technology and innovation, limit the improvement of offset printing machine level and industrialization ability